Choice is a revolutionary platform that empowers viewers to choose and filter out any video content that does not match their preferences, beliefs, social or religious sensitivities.

Company
Choice
Category
AI in Media
Date
2023

About the company

Choice is a revolutionary platform that empowers viewers to choose and filter out any video contentthat does not match their preferences, beliefs, social or religious sensitivities. Choice works withmajor OTT platforms such as Jio Cinema, which has over 200 million subscribers and allows users toset their preference to automatically filter out content around intimacy, blood, horror, nudity, andmore. Choice operates in a huge and growing market, as the global OTT market size is projected toreach $1,039.03 billion by 2027, and the demand for content filtering technology is also increasingrapidly. Choice is positioned as the first mover in the industry, offering unmatched user controlledcontent consumption and balancing creative freedom and responsible content distribution.

Highlights :

  • India s first, delivering a groundbreaking OTT experience that changes the way people consume content .
  • Unmatched user controlled content consumption .
  • Balance of creative freedom and responsible content distribution.
Choice